Fast‑growing athleisure brand Fabletics is preparing to deepen its footprint beyond the United States after a standout 2025 performance that saw 20 new store openings, bringing its global total to around 120 locations.
In 2026, the brand plans to open approximately 40 additional stores, with half slated for international markets, as part of a broader strategy to accelerate revenue and build global brand awareness.
Strong Momentum in Store Growth
Fabletics, a digitally native activewear brand known for its VIP membership model and fashion‑forward athleisure, has steadily expanded its physical retail presence in recent years. After adding 20 stores in 2025, the total count now hovers around 120 global locations, spanning North America, Europe, and beyond.
The company’s 2026 expansion plan aims to introduce approximately 40 new stores, with 20 of those outside the U.S., signaling a major push into international markets. This marks a significant step in Fabletics’ evolution from a primarily domestically focused brand to one with broader global ambitions.
Leadership Vision and Growth Targets
Meena Bhatia, President and COO of Fabletics, highlighted the brand’s aggressive growth strategy. Bhatia’s leadership underscores the company’s confidence as it scales operations and accelerates international expansion.
This growth strategy dovetails with broader goals to surpass $1 billion in annual revenue, supported by a combination of retail expansion, digital engagement, and an increasingly diversified product lineup.
Why International Expansion Matters
Fabletics’ push into new markets reflects broader trends in athleisure and retail: consumers increasingly seek brands that offer both premium product quality and omnichannel shopping experiences—features Fabletics has built into its DNA. Its membership model, which fosters loyalty and personalized offers, remains a key driver of engagement and recurring revenue.
By increasing its international footprint, Fabletics also taps into new enthusiast demographics and global fashion trends. Markets across Europe, the Middle East, and Asia offer fertile ground for athleisure brands as demand for comfortable yet stylish apparel continues to grow.
Strategic Investments Supporting Expansion
To support its retail and global strategy, Fabletics has also invested in supply chain and operational enhancements. The brand is implementing advanced planning tools aimed at improving demand forecasting and inventory allocation, crucial for satisfying both in‑store and online customer demand across regions.
Conclusion
Fabletics’ ambitious expansion plans highlight its transition from a strong U.S. athleisure player to a global lifestyle brand. With 40 new stores planned in 2026 — half in international markets — and a leadership team focused on doubling revenue, the company is strategically positioned to compete with major activewear players worldwide.
Retailers and investors will be watching closely as Fabletics capitalizes on consumer demand for stylish, accessible performance apparel around the globe.
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