In today’s hyper-connected world, customers demand seamless experiences across every touchpoint – whether it’s a targeted push notification, a personalized email, or an in-store interaction. For brands, mastering omnichannel marketing is no longer a choice; it’s a necessity.
Understanding the current landscape and how industries are adapting to shifts in consumer behavior can give businesses the edge they need in a competitive market.
The State of Cross-Channel Marketing 2025 report reveals key insights into channel usage, top priorities, challenges, and best practices that marketers are focusing on this year.
This blog curates the most compelling statistics and insights that pack a punch, helping business professionals unlock what’s next in omnichannel engagement. Let’s dive into the numbers!
Omnichannel Marketing Statistics for Channel Usage
The success of any omnichannel marketing campaign derives from the choice of communication channels. The data below showcases which channels B2C marketers find most effective in 2025:
- Email (82.4%)
- Social Media (66.7%)
- Mobile Website (58%)
- Desktop Website (52.7%)
- Mobile App (51.6%)
Omnichannel Retail and Ecommerce
For Retail and Ecommerce marketers, the channel usage statistics are just as compelling:
- Email (78.8%)
- Social Media (74.3%)
- Mobile Website (60.2%)
- Mobile App (51.3%)
- Desktop Website (51.3%)
Omnichannel Banking and Financial Services
In the BFSI sector, the top channels utilized are:
- Email (81.1%)
- Mobile App (68.6%)
- Social Media (68.0%)
- Mobile Website (61.4%)
- Desktop Website (48.4%)
Omnichannel Quick Service Restaurants
Lastly, the QSR industry highlights:
- Email (68.7%)
- Social Media (58.2%)
- Mobile Website (41.8%)
- Mobile App (40.3%)
- SMS (20.9%)
Top Priorities in Omnichannel Marketing
As you refine your omnichannel strategies for 2025, certain goals are taking center stage:
- Increasing customer engagement or loyalty (51.9%)
- Integrating online and offline interactions (30.8%)
- Investing in integrated marketing technology (31%)
Moreover, 79.3% of B2C marketers plan on investing more into marketing technology over the next year.
Priorities in Retail and Ecommerce
For Retail and Ecommerce, the focus shifts slightly:
- Finding new customers (48.7%)
- Integrating online and offline interactions (31.0%)
- Investments in marketing technology (80.1%)
Top Challenges in Omnichannel Marketing
While opportunities abound, challenges remain. The biggest hurdles include:
- Delivering personalized experiences (52.6%)
- Seamless omnichannel communication (51.6%)
- Lack of clarity around channel effectiveness (45.6%)
The BFSI sector particularly struggles with these issues, with 61.4% of marketers citing the seamless execution of omnichannel communication as their primary challenge.
Best Practices in Omnichannel Marketing
The landscape is ever-evolving, and so are the strategies powering success. Key best practices include:
- Using personalized messages based on customer interactions (55.2%)
- Leveraging AI for content creation (57%) and email optimization (53.4%)
These practices underscore the growing reliance on technology and personalization as vital vectors for engagement.
Key Takeaways
The 2025 omnichannel marketing statistics reveal an industry that prioritizes personalized engagement, embraces technology, and faces challenges of outdated tools and data clarity.
By adapting to these insights and implementing best practices, you can elevate your omnichannel strategies and drive better customer experiences.
