DSW Designer Shoe Warehouse has officially entered the retail media landscape with the launch of its new self-service platform, "Front Row Connection." This initiative, powered by Epsilon Retail Media, aims to leverage artificial intelligence for "person-first" identity resolution, enabling brands to connect more effectively with their target shoppers.
Enhancing Brand Partnerships
The platform is designed to simplify product discovery for consumers while delivering tangible results for advertisers, whether they are promoting new items or established best-sellers.
Leveraging Epsilon's Expertise
The retail media network (RMN) is built on Epsilon's platform, a part of Publicis Groupe. This technology offers unified omnichannel attribution, which connects media performance directly to real people rather than relying solely on cookies or proxies. This approach spans both digital and in-store interactions.
Adam Skinner, Managing Director of Global Unified Retail Media at Epsilon, highlighted DSW's move as an evolution of retail media from static placements to performance-driven strategies, particularly relevant in a category like footwear where inspiration, relevance, and convenience are crucial for consumers.
He said that by integrating identity resolution, transparency and flexibility, DSW is empowering its brand partners with the confidence and tools needed for growth.
Epsilon's Growing Retail Media Footprint
Epsilon has been steadily expanding its presence in the retail media sector. Recent collaborations include convenience store chain Wawa, which launched an RMN using Epsilon technology in February 2024. Ace Hardware partnered with Epsilon Retail Media to launch its RedVest retail media network in August 2025, and grocery chain H-E-B enhanced its RMN with self-service capabilities in June 2025, also leveraging Epsilon's solutions.
