Establishing Bentonville as a Hub for Omnichannel Innovation
Doing Business in Bentonville (DBB) is a mission‑driven media and knowledge platform dedicated to demystifying and advancing omnichannel retail. As an independent organization, DBB provides insight‑rich content aimed at connecting industry leaders, entrepreneurs, students, civic voices and investors in support of Bentonville’s evolution as a global center for omnichannel commerce.
Multi-Format Thought Leadership
DBB delivers a robust mix of content designed for accessibility and impact:
- Podcasts & Videos: The content spans topics such as omnichannel strategies, leadership, supply chains, retail media and AI. These formats feature deep-dive conversations with retail innovators and thought leaders.
- Editorial Coverage: Sections like Marketing, Supply Chain, Merchandising, Startups and Category Analysis offer data-driven insights into emerging trends from AI-powered fulfillment to evolving merchandising models.
- Community & Commentary: The Community section spotlights local innovation with global relevance, while Opinion provides thoughtful perspectives grounded in DBB’s editorial standards and independence.
Vision and Editorial Ethos
DBB’s founding vision, articulated by Executive Director Andy Wilson, is to position Bentonville as an omnichannel retail epicenter through storytelling, collaboration and actionable insight for retailers, suppliers, civic stakeholders and thought leaders alike.
Who Benefits
The platform serves multiple audiences:
- Industry professionals seeking up-to-date omnichannel strategies and supply chain innovations.
- Entrepreneurs and startups navigating retail disruption through new technologies and business models.
- Civic and educational communities looking to align local development with global retail trends.
- Investors and leadership networks aiming for informed, future-ready decision-making.
