New Gallup polling reveals a steep drop in public belief that college is “very important.” Only 20% of Republicans and 42% of Democrats now say higher education holds strong value—a dramatic fall from just a decade ago. Rising tuition, student debt, political polarization, and AI’s threat to white-collar work have eroded confidence in the traditional college path.
But in Northwest Arkansas, the Degree Still Delivers
Axios’ deep dive into local data shows that, despite national skepticism, the numbers in Northwest Arkansas strongly favor higher education. Median income for residents aged 25+ with a bachelor’s degree is approximately $69,600, compared to just $42,100 for those with only a high school diploma. Advanced degree holders often earn nearly double that of high school grads.
Even when accounting for trade certifications or licenses, the income disparity between college grads and non-grads remains stark. The gap has widened over time, with college-educated households now bringing in a median of $132,700, compared to $58,410 for high school–led households, according to the U.S. Census.
What It Means for Workforce and Omnichannel Growth
As omnichannel retail evolves in Bentonville and beyond, skilled knowledge workers with digital, analytical, and managerial expertise remain in high demand. While trades play a growing role, data from NWA reaffirms that post-secondary education is still one of the most reliable investments for upward mobility in the region.
The challenge ahead is making higher education more affordable, relevant, and accessible—so its long-term value isn’t lost in the noise of short-term disillusionment.
