Rogers, Ark. — Doing Business in Bentonville (DBB) invites Walmart, Sam’s Club and supplier‑community leaders to a complimentary strategic breakfast event titled “AI in Retail”, taking place Thursday, December 11, 2025 from 7:30–9:00 a.m. at the Acosta office, 4204 S Pinnacle Hills Pkwy #101, Rogers, Arkansas.
Designed exclusively for the retailer‐vendor complex, this in‑person gathering will bring together industry experts and senior practitioners to demystify the role of artificial intelligence in omnichannel retail.
Attendees will gain practical insights on:
- Agentic shopping: How autonomous shopper experiences are reshaping buying behaviour and supplier strategies.
- Generative Engine Optimization (GEO): Tactics for optimizing content, product data and presence on Walmart and Sam’s Club retail engines.
- Operational AI tools: Real‑world applications and best practices for prompt engineering, workflow chaining and tool selection to drive efficiency.
Featured speakers include:
- Bill Akins, executive and educator specializing in enterprise transformation and human‑centered AI leadership.
- Chris Brantley, digital customer‑experience lead for L’Oréal’s Walmart business, with a background spanning e‑commerce across major CPG platforms.
- Brandon Viveiros, agency executive turned retail‑media innovator at AdFury.ai, focused on creative performance at scale.
Hosted jointly by DBB’s Andy Wilson and RetailWire’s Chase Binnie, the event is sponsored by key partners supporting Bentonville’s vendor, logistics and retail‑technology community.
Attendees will receive actionable take‑aways designed to advance their organisations’ readiness for the next phase of omnichannel transformation: aligning products, data and operations with AI‑driven shopper journeys.
Registration is free and open now – visit sponsor.dbbnwa.com/dbb‑breakfast‑registration to secure your space.
About Doing Business in Bentonville
Doing Business in Bentonville is a thought‑leadership platform and industry community committed to demystifying omnichannel retail through research, events and peer‑learning. Anchored in Northwest Arkansas, DBB connects retailers, vendors, agencies, investors and technologists focused on next‑generation commerce.
Contact:
Ashton York
Doing Business in Bentonville
ayork@podcastvideos.com
