During the cost‑conscious 2025 holiday shopping season, consumers turned to creative, nostalgic, and celebratory gifts on Shopify, driving strong demand for DIY kits, classic toys like yo‑yos, and self‑care “glow‑up” products, according to Retail Brew’s analysis of Shopify sales data.
Creative & Hands‑On Gifts Surge
Shoppers increasingly favored craft sets and hobby‑focused DIY kits, reflecting a broader preference for experiential and personalized gifts over generic options. Notable year‑over‑year sales increases included:
- Paddle ball sets up 251%, indicating strong interest in playful or retro fun.
- Candle‑making kits up 121% and science & exploration sets up 120%, showing demand for hands‑on, skill‑building products.
- Beading & jewelry‑making kits up 73% and paint‑by‑number kits up 54%, highlighting continued enthusiasm for creative projects.
These trends underscore how DIY kits are resonating with consumers seeking thoughtful, interactive holiday gifts that deliver both engagement and personalization — a notable departure from traditional retail purchases.
Nostalgic Toys Make a Comeback
Classic and nostalgic toys also performed well, with several old‑school favorites climbing the charts:
- Yo‑yos rose 76% in sales, tapping into childhood memories and simple fun.
- Kaleidoscopes (up 64%), footbags (up 61%), xylophones (up 56%), and hula hoops (up 33%) also saw meaningful gains.
The resurgence of timeless toys — including yo‑yos and other play classics — suggests consumers are drawn to gifts with playful nostalgia and broad age appeal, making them standout stocking stuffers or bundled presents during peak season.
Gifts for Self‑Care & Celebration
Another defining trend was the embrace of self‑care products and party items as meaningful gifts. As shoppers sought ways to help loved ones unwind or celebrate, sales increased notably for:
- Lighted vanities (up 157%) and various skincare accessories such as bath sponges and loofahs (up 46%).
- Self‑care tools like eye masks (up 35%) and manicure kits (up 34%) also gained traction.
- In the festive category, noise makers surged 95% and party hats rose 85%, reflecting strong demand for–New Year’s celebrations.
These patterns show that consumers prioritized not only creativity and play but also gifts that promote self‑improvement, wellness, and memorable celebrations — even amid budget‑focused shopping.
More about holiday 2025:
Staff Report
Staff Report
Staff Report
