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(Photo: Tima Miroshnichenko)

Confronting Economic Strain, Digital Disruption, and Structural Stress in 2025

Retailers in 2025 are battling inflation, digital disruption, labor pressures, and structural decline, driving urgent shifts toward unified commerce and strategic reinvention.

Economic Headwinds and Inflationary Pressures

Retailers are grappling with persistent inflation and rising costs from tariffs to energy and wages. As earnings season kicks off, investors are watching closely to see how major players like Walmart, Target, Home Depot and others will navigate these pressures. So far, modest price increases have helped maintain sales, but analysts caution that continued inflation could pinch consumer demand further.

For example, Macy’s recently reduced its 2025 profit forecast, attributing a sizable portion of the decline to tariff-related costs. The company plans to implement targete price hikes and foresees closing 150 stores by early 2027 as part of its strategic turnaround.

Decline of Brick‑and‑Mortars & Structural Disruption

The transformation of the physical retail landscape continues. In San Francisco, the San Francisco Centre mall is close to shuttering after years of tenant exodus, symbolizing broader urban retail fragility. While mixed‑use redevelopment ideas abound, high construction costs and financing hurdles complicate repurposing efforts.

In the UK, retailers face similar stresses. Claire’s, the accessories chain, is nearing collapse after its U.S. parent filed for bankruptcy, risking closure of 281 stores. Simultaneously, Hobbycraft has announced nine more store closures in a widespread restructuring effort. The UK retail sector anticipates thousands of closures and job losses in 2025, compounding the toll from 2024.

Digital Disruption & “Retail Apocalypse” Fears

E‑commerce’s rapid rise continues to challenge traditional retail. Forecasts estimate up to 15,000 store closures in the U.S. by 2025, due largely to competition from online marketplaces like Temu and Shein.

While some experts argue this is an evolution, not an apocalypse – highlighting how omnichannel-integrated stores can still thrive – smaller, less resource-rich retailers face the greatest vulnerability.

Rising Business Costs & Regulatory Risks

In the UK, proposed business rate hikes on high-value retail properties threaten over 100 large supermarket stores. Chains like Sainsbury's, Tesco, Morrisons and Asda are expected to be significantly affected. While the intention is to support smaller businesses, industry representatives argue the policy unfairly burdens anchor stores.

Workforce Strain and Wage Dynamics

Retail’s workforce challenges remain acute. In Australia, a union coalition is demanding that retail employees share in productivity gains, citing a 26% rise in labor productivity since 2007 but a real wage decline averaging over 1%. Proposals include increased pay, more leave,and transparency similar to pay‑gap reporting.

Technological Gaps & the Omnichannel Imperative

Amid economic and structural headwinds, retailers are doubling down on digital transformation. According to Deloitte, there are three key strategic priorities: engaging value‑seeking consumers, enhancing omnichannel capabilities and executing personalized “mass‑to‑micro” initiatives.

Unified commerce – integrating in‑store, online and backend systems into a seamless platform – is now gaining traction as the next evolution beyond omnichannel. This enables improved real-time inventory visibility, smoother cross-channel returns and more personalized loyalty experiences.


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