The Black Friday Cyber Monday (BFCM) shopping period is a critical time for brands, serving as a key opportunity to drive sales and connect with consumers. As we gear up for the 2025 BFCM season, it's vital to understand that while consumer spending remains steady, shopping behaviors are shifting significantly.
According to a recent report from Klaviyo, 77% of consumers plan to spend the same or more this holiday season compared to last year. However, 24% kick off their holiday shopping before the Thanksgiving weekend, and the majority won't finish until well into December.
To seize the moment, brands need to adapt by lengthening their campaign strategies and adjusting to changes in customer engagement.
Changing Consumer Behaviors
Today’s consumers are revising their shopping timelines and behaviors drastically. They no longer confine their holiday shopping to the four-day frenzy post-Thanksgiving.
Engagement must begin earlier, extending far beyond Cyber Monday. Brands need to plan for this expanded shopping window, ensuring that they capture customers’ attention well in advance.
Leveraging AI for Personalization
Personalization is no longer simply a trend; it's a necessity. The Klaviyo report suggests that 62% of consumers prefer interacting with AI tools that recall their purchase history, which indicates a shift towards tech-driven engagement.
AI can help marketers streamline customer interactions and present tailored product recommendations that resonate with individual preferences.
In fact, 53% of consumers favor having 24/7 assistance from an AI agent over traditional human support. Utilizing AI effectively can empower brands to provide not only timely service but also scalable solutions to meet customer needs.
The Power of Omnichannel Marketing
With shoppers using an average of three to four channels when making purchases, a singular marketing approach is insufficient. It is incumbent upon brands to create a seamless omnichannel experience that spans email, SMS and social media platforms.
This fluid approach enables brands to reach shoppers wherever they are, ensuring consistent engagement across all touchpoints.
Strategies for Success
Leading brands are already capitalizing on these insights by changing their approach to campaign launches. Instead of waiting for the holiday rush, they're extending their timelines, embracing data-driven strategies and focusing on behavior rather than assumptions.
As we approach the BFCM season, the challenge lies not just in urgency for sales, but in implementing strategies rooted in actual customer behaviors. Brands willing to reshape their tactics can not only drive immediate sales but also build long-lasting customer loyalty.
For further insights, consider checking out the complete report on Klaviyo’s 2025 BFCM strategy. The onus is on brands to harness these data-driven insights and adapt each aspect of their approach to cater to modern shopping habits.
Conclusion
Overall, the BFCM season presents a unique opportunity for brands to grow and connect with their customers. By understanding changing behaviors, leveraging AI for a personalized experience and creating an omnichannel marketing strategy, brands can pave the way for success. Don't wait for the season to start; begin adapting your strategies today.
