Albertsons Media Collective (AMC) has launched a limited‑time program that matches CPG retail media investments with enterprise media dollars, giving brands more reach and visibility across the Albertsons ecosystem without extra cost.
Under this “BOGO”‑style deal, when brands buy off‑site impressions (retail media or offsite media placements targeting consumers), Albertsons matches those with impressions funded through its own enterprise channels. The matched media includes display onsite and in‑app, premium in‑store screens, and organic influencer content.
Three dynamic channels are part of the package:
- Organic influencers: Trusted micro‑content creators and social voices that offer authenticity and audience trust. AMC cites a recent campaign hitting 1.3 million impressions and 33,000 video views via influencer content.
- Premium in‑store screens: Digital placements within its more than 2,200 stores (across 22 banners), reaching 37 million weekly shoppers. These are positioned to influence purchase decisions at the point of sale.
- Expanded onsite and in‑app placements: Leveraging the Albertsons loyalty base (47 million members) and growing digital engagement.
The goal is collective growth: AMC positions this as more than just advertising – it's a way to help CPG partners deepen shopper resonance, build category lift and drive measurable sales across the Albertsons network’s physical and digital touchpoints.
Because this is a limited‑time offer, brands considering it will want to act quickly. Albertsons indicates the promotion will run through fall to cover key retail moments including Thanksgiving, December holidays, New Year’s, Valentine’s Day and the Super Bowl.
