Omnichannel Marketing Strategy: Personalized Messaging at Scale
Omnichannel marketing enables personalized messaging across digital platforms, enhancing customer journeys and driving retail sales.
Personalization in Retail: How AI Shapes Your Shopping Experience
AI is reshaping retail personalization from product suggestions to dynamic pricing and in store experiences. Done right, it boosts conversions and loyalty. Done poorly, it feels invasive. Learn how respect and strategy define the future of shopping.
Google’s Agentic Shopping: The New Frontier in Autonomous Commerce
Google’s Agentic Shopping ushers in a new era, where intelligent AI systems autonomously discover, compare, and complete purchases; AppGain helps brands navigate this shift with automation, omnichannel alignment, and API connectivity.
Walmart’s Omnichannel Marketing Lessons Through the HBR Lens
Harvard Business Review’s Sales and Marketing insights highlight how Walmart navigates omnichannel execution, pricing strategy, AI adoption, and marketing technology challenges.
How Social Listening Is Reshaping Retail Merchandising
From viral TikTok products to real-time review feedback loops, discover how brands and retailers are leveraging social listening tools to refine assortments, improve forecasting, and rapidly respond to demand.
How Major Retailers Are Harnessing AI to Drive Growth
From Walmart’s new “super agents” and Amazon’s AI workforce evolution to Kroger’s shrink reduction, major retailers are embedding artificial intelligence deeply into operations, workforce design, and customer experiences to sharpen omnichannel advantage.
Retail Media Is Redefining Shelf Space Strategy
Retailers are turning shelf space into premium ad inventory as retail media networks expand into physical stores.
From Zero to Insight: How AI Is Redefining the First 90 Days for Marketers
Discover how CMO Erica Jolly Brookes uses AI to transform onboarding, accelerate insight, and drive revenue-focused marketing strategies in today’s fast-paced landscape.
How AI-Powered Inventory Systems Fuel Omnichannel Retail
AI-powered inventory systems are becoming essential for omnichannel success, helping retailers optimize operations, improve customer satisfaction, and scale smarter.
Ep. 108 - Inventory Management in the Omnichannel Age
Revolutionizing retail operations through AI-powered inventory management
From Cannes to Commerce: Retail Media's Growing Influence
As retail media matures into a dynamic blend of data-driven precision and creative engagement, brands are discovering new ways to influence the consumer journey across digital, physical, and cultural touchpoints.
Ep. 107 - Marketing in the Age of AI
AI dramatically compressing timelines, revolutionizing customer understandings.
How AI Is Reshaping Grocery Shopping
AI agents are transforming grocery shopping with automation, personalization and operational efficiencies while retailers work to address shopper trust and reshape the purchase funnel.
Walmart Expands Technician Training, Pilots AI Interview Coach
Walmart expands its Associate-to-Technician training program and pilots an AI-powered Interview Coach, highlighting its commitment to retail workforce development and adoption of cutting-edge hiring technology.
Ep. 105 - Revolutionizing Brand Engagement Through White-Label Social Media
Brands can host discovery content in-house
Amazon: Books Remain a Market Despite Layoffs
Ecomm giant affirms commitment to original business vertical