The retail ecosystem in Northwest Arkansas is primed for innovation. On Thursday, December 11, 2025, from 7:30 to 9 a.m., join the breakfast event hosted by Doing Business in Bentonville (DBB) at the Acosta office—4204 South Pinnacle Hills Pkwy #101, Rogers, Arkansas.
Designed for the vendor‑community tied to Walmart and Sam’s Club, this gathering spotlights how artificial intelligence (AI) is reshaping the omnichannel retail terrain.
The goal: provide actionable insights into how retailers, suppliers and agencies can harness AI across shopper experiences, content optimization and operational workflows.
Why This Matters
In an era where shopping occurs across physical, digital and hybrid channels, the need for coordinated omnichannel strategy has never been greater. AI is no longer a futuristic concept—it’s becoming a practical tool across merchandising, supply chain, marketing and customer engagement.
This breakfast event is a strategic opportunity for suppliers, brands and agencies to sharpen their competitive edge, particularly in the retail ecosystem anchored by Walmart in Bentonville.
Event Highlights
Attendees will dive into three key topic areas:
- Agentic Shopping: Explore how autonomous shopper experiences are influencing buyer behavior and forcing new supplier strategies.
- Generative Engine Optimization (GEO): Learn how to refine content, product data and presence on Walmart and Sam’s Club retail engines to win in search‑ and AI‑driven discovery.
- Operational AI Tools: Get a practical overview of prompt engineering, workflow‑chaining, tool‑selection and best practices to increase efficiency and accuracy.
Featured Speakers
We are proud to bring together influential voices who are navigating the intersection of AI and retail:
- Bill Akins – An executive and educator specializing in enterprise transformation and human‑centered AI leadership.
- Chris Brantley – Lead for digital customer experience on L’Oréal’s Walmart business, with deep experience across e‑commerce and CPG platforms.
- Brandon Viveiros – Agency executive turned retail‑media innovator at AdFury.ai, focused on creative performance at scale.
- Jack Rudelic – Software engineer at Slalom with a focus on AI implementation, bringing hands‑on experience in deploying AI solutions within retail operations.
Who Should Attend
This event is ideal for:
- Suppliers and brands selling into Walmart or Sam’s Club looking to strengthen omnichannel performance
- Retail agency and tech‑service providers working on AI, content or operations in the retail space
- Retail operations, merchandising or e‑commerce executives who want to stay ahead of AI‑driven disruption
Logistics & Registration
The event is free to attend, but space is limited.
Register Now: sponsor.dbbnwa.com/dbb‑breakfast‑registration
Breakfast will be served, networking begins at 7:30 a.m., and the program will wrap by 9 a.m.
Closing Note
As the world’s largest omnichannel retailer, Walmart’s ecosystem presents unique opportunities—and complex challenges—for vendor partners. Hosting this event in Bentonville underscores the region’s role as a center of retail transformation.
Don’t miss the chance to learn, connect and position your organisation for the next wave of AI‑driven omnichannel retail success.
