According to a report by Circana, environmental concerns are increasingly influencing purchase decisions across various product categories. The study reveals a significant surge in the sales of footwear made with recycled materials, outpacing non-recycled options. Similarly, refillable options in the prestige beauty category have experienced rapid growth, demonstrating consumer interest in sustainable alternatives. A study conducted by Circana and the New York University Stern Center for Sustainable Business further highlights the rising demand for sustainability-marketed products, with a 30% growth compared to the previous year. The report emphasizes the importance of sustainability as a marketing tool and the willingness of consumers to pay a premium for environmentally conscious products.
Read the Full Article Here
Growing Consumer Focus: Sustainability's Impact on Purchase Decisions
Environmentally friendly products drive retail growth as consumers prioritize sustainability
Related
Can Factories Stay Profitable Amid 2025 Labor & Tariff Shifts?
The pallet market remains flat, but rising labor costs, tariff uncertainty, and lumber supply dynamics could drive price increases, while digital product passports and value-driven procurement reshape supply chain strategy.
Beyond the Buzzword: Unpacking Fashion's Sustainability Claims
While many brands market themselves as sustainable, hidden practices like destroying unsold clothing reveal a harsher reality.
Top Green Companies Prove Sustainability Can Drive Profitability
The top 17 green companies are merging sustainability with innovation to create profitable, climate-resilient operations and supply chains.
Sustainability at Retail 2.0: Commerce with Purpose
Sustainability at Retail 2.0 is here. From circular models and blockchain transparency to energy efficiency, retailers are proving that purpose and profit can coexist. Learn how consumer demand and innovation are reshaping the future of retail.
Latest
How to Build a Resilient Supply Chain in 2025
From cybersecurity to sustainability, supply chain resilience now demands agility, proactive risk planning, and trusted digital partnerships.
Agentic Commerce Meets Kidult Culture in 2025 Retail
Agentic commerce and the kidult economy are converging forces transforming retail in 2025, requiring new data strategies, merchandising models, and marketing mindsets.
AI Training Now Essential for Digital Marketers in Singapore
AI training is becoming a must-have for digital marketers in Singapore, with WSQ courses offering localized, hands-on learning that meets rising employer demand.
Ep. 117 - Stop Guessing: Let Traffic Data Lead Retail Strategy
Store traffic is the ultimate gift for retailers, yet most fail to track it effectively. Mark Ryski shares how conversion rates reveal hidden opportunities to boost sales, reduce friction, and transform store performance.