Andy Wilson, the executive director of Doing Business in Bentonville, interviews Denise Thomas, the Chief Executive of the World Trade Center in Arkansas. The conversation begins with an introduction of Denise, highlighting her impressive career trajectory and her significant contributions to the World Trade Center. Denise shares her unique journey into economic development, which she describes as an accidental venture. She recounts her educational background in fashion and her initial work in Jacksonville, Florida, where she was instrumental in expanding a small business center. After moving to Northwest Arkansas, Denise joined Walmart as a recruiter for the pharmacy and later for HR corporate.
Denise emphasizes the importance of relationships, networking, and seizing opportunities. She attributes her success to the unwavering support from her family, especially her mother, who was a dean of the libraries. Additionally, Denise acknowledges the influential women in Northwest Arkansas who have guided and supported her throughout her career. Shifting the focus to the core mission of the World Trade Center in Arkansas, Denise explains that the center's primary role is to support bilateral trade and exchange for the state. They collaborate closely with the Arkansas Economic Development Commission, the governor's office, and federal legislators to facilitate trade opportunities for Arkansas companies.
Navigating the complexities of international trade requires diplomacy, a significant aspect of Denise's role. She highlights the challenges of customs, understanding international regulations, and ensuring the smooth movement of goods across borders. Building and maintaining relationships with government officials and embassies worldwide is crucial for assisting Arkansas businesses. Denise also touches upon services being considered as exports, emphasizing the vendor community in Northwest Arkansas. The segment concludes with Denise mentioning their recent collaboration with Canada, underscoring the cyclical nature of international relationships and the importance of continuous engagement and adaptation.

Ep. 13 - Navigating International Business in Arkansas - with Denise Thomas
Denise Thomas, CEO of the World Trade Center in Arkansas, discusses building bridges with global trade partners to enhance bilateral relationships
Latest

Creator Content Is the Infrastructure: The New Growth Engine for Retail Media
At Embark Retail Innovation Summit, New Engen and Primo Water showed how creator content has become the infrastructure driving growth across retail media and digital channels.

How to Build a Resilient Supply Chain in 2025
From cybersecurity to sustainability, supply chain resilience now demands agility, proactive risk planning, and trusted digital partnerships.

Agentic Commerce Meets Kidult Culture in 2025 Retail
Agentic commerce and the kidult economy are converging forces transforming retail in 2025, requiring new data strategies, merchandising models, and marketing mindsets.

AI Training Now Essential for Digital Marketers in Singapore
AI training is becoming a must-have for digital marketers in Singapore, with WSQ courses offering localized, hands-on learning that meets rising employer demand.