Writer & Video Editor based in Fayetteville, Arkansas, with a Multimedia Journalism degree from the University of Arkansas.
Del Monte Foods is hiring an Omnichannel Activation Specialist to lead cross-channel shopper campaigns, bridging in-store activation with digital media to drive growth and strategic alignment across retailers.
Discover Steve Graves’ three timeless leadership principles, making tough decisions, driving execution, and balancing inspiration with accountability. Learn how to move beyond management and lead with impact.
Furman University’s Center for Innovative Leadership has launched professional certificates in omnichannel brand strategy, equipping students to build brand voice, campaigns, and cross-industry marketing expertise.
Digital Commerce 360 reports that B2B leaders are embracing omnichannel strategies by integrating digital platforms, aligning teams, and upskilling employees to meet rising buyer expectations.
Advantexe’s Omnichannel Marketing Simulation equips leaders with the business skills needed to drive cross-functional growth and customer-first strategies in today’s omnichannel marketplace.
Printemps Manhattan shows how luxury department stores must evolve into immersive, hospitality‑led destinations to thrive in today’s experiential retail landscape.
Studies show that physical stores are strategic linchpins in omnichannel retail, enhancing engagement, boosting nearby online sales, and powering experiential innovation.
Retailers in 2025 are battling inflation, digital disruption, labor pressures, and structural decline, driving urgent shifts toward unified commerce and strategic reinvention.
InMoment’s AI-driven CX platform helps retailers unify shopper insights across digital, physical, and social channels to deliver seamless omnichannel experiences.
Online grocery platforms are transforming consumer behavior with speed, convenience, and personalization, fueling rapid U.S. market growth and reshaping omnichannel retail strategies.
Grocery retailers are future-proofing operations with energy-efficient systems, smart refrigeration, and adaptable store tech to stay ahead of cost, climate, and customer demands.
Grocers are using bundles, BNPL, and personalized discounts to attract value-focused shoppers without undercutting their brand.
Consumers are making more frequent, smaller grocery trips—fueling the growth of ethnic markets and fresh-format stores across the U.S.
Sophelle is helping retailers align innovation with business goals through smart retail technology strategies, omnichannel integration, and ongoing industry education.
Brands can drive early back-to-school sales by using Google Discover for timely listicles and deals that engage students and parents before peak season hits.
Supply chains are strengthening resilience through supplier diversification, advanced scenario planning, and tools that enhance global transparency and agility.