Demystify & Advance Omnichannel Retail
What is Omnichannel Retail?
It’s the interconnection of all the ways a consumer connects with a brand, a product, or an experience. It’s multiple, coordinated touchpoints on the customer journey. And ultimately, it’s how everyone’s shopping.
Purpose
We aim to demystify omnichannel retail - helping people develop careers and accelerate innovation while building resources to achieve ultimate shopper convenience. We create clarity by coordinating with experts, asking the right questions, creating valuable content, and connecting the community through multi-channel media. At the end of the day, we break the barriers of omnichannel retail by sparking challenging discussions to meet evolving shopper expectations.
- Coordinating with Experts: We believe experts are born every day. Shopper behaviors continuously evolve due to rapid advances in technology and access to information. These new behaviors create a matrix of wormholes that require focus on specific solutions, which creates experts in unprecedented proportions across a diverse community.
- Asking the Right Questions: We ask questions, a lot of questions. Questions about the future, who can help, what needs to be done, when will it happen, where will it exist, why is it needed, and how will it work. All the right questions to inspire the community to connect, collaborate, and create.
- Creating Valuable Content: We are committed to research, interview, organize, and produce content that helps our audience understand, engage, activate, and win with omnichannel retail.
- Connecting the Community: We believe community is needed more now than ever before. We aim to connect industry, community, student, educational, civic, investment, and entrepreneurial leaders in order to advance omnichannel retail.
- Multi-channel Media: Our audience behaviors resemble shopper behaviors - convenience is key. Whether through written content, video, audio, virtual or live events, we will communicate in every way possible to promote omnichannel retail.
Values
- Render Service First
- Learn from Everyone
- See the Future
- Create Excellent Content
- Communicate in Every Way
- Bring Everyone Together
- Inspire Rapid Change
Vision
To establish, promote and secure Bentonville, Arkansas as the omnichannel retail center of the world.
Mission
To create an ecosystem that connects industry, community, student, educational, civic, investment, and entrepreneurial leaders to overcome omnichannel retail barriers by publishing beneficial content through all communication channels.
About Executive Director, Andy Wilson
Throughout his career, Andy has developed and implemented for global fortune 500 companies including Wal-Mart Stores, Inc. and The Soderquist Center for Leadership and Ethics.
He’s been responsible for market expansion, defining strategic vision, and developing innovative sales and marketing strategies. During his 25-year career with Wal-Mart, Andy held store, regional, and divisional operation positions of increasing responsibility, culminating as Vice President of People Division (HR) for all domestic store operations with more than 900K associates and management staff.
Andy has served as advisor to C-Suite executives and boards, and taught a lecture series of leadership and corporate strategy topics for a variety of organizations. He’s also developed an evaluation tool to assess an organization’s health in performance. Andy has held Board memberships with the Wal-Mart Alumni Board and three non-profit organizations. He speaks globally on topics including leadership, ethics, retail store operations, employee engagement and human resources. Andy’s global experience expands into 12 Markets within The Americas, Europe, and Asia.
He’s studied at The University of Alabama, The College of William & Mary, The University of Michigan, John Brown University, The Walton School of Business, and Wal-Mart University.
He continues to engage an audience through his unique storytelling approach to lead the next generation forward.