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Instacart Rolls Out String of News

Streaming, Apparel, Delivery Among Updates

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Instacart packed the news cycle like it was a Walmart buggy last week.

In a landmark move, Instacart has teamed up with Uber Technologies Inc. to integrate Uber Eats into its platform. This partnership will enable Instacart customers to access hundreds of thousands of restaurants, with delivery fulfilled by Uber Eats.

Members of the Instacart+ loyalty program will enjoy $0 delivery fees on grocery and restaurant orders over $35, broadening their value proposition.

This collaboration aims to expand Uber Eats' presence in suburban markets while providing Instacart users with a more comprehensive range of dining options.

Instacart also announced a strengthened partnership with NBCUniversal, unveiling a new advertising service that will feature product ads on the Peacock streaming service. This initiative enables CPG brands to engage targeted audiences with the help of Instacart’s first-party data. Advertisers can leverage campaign data to measure their success, and consumers can see CPG ads on Peacock and get products delivered via Instacart within an hour.

Instacart also announced a same-day delivery tie-up with Kohl’s, providing delivery from 1,172 Kohl’s stores across the U.S. through the Instacart app. This exclusive collaboration expands Kohl’s delivery options beyond its existing next-day service with UPS and USPS. The move aligns with Instacart’s strategy to diversify beyond its core grocery and convenience verticals, evident in partnerships with retailers like Best Buy, Big Lots, and Staples.

Financially, Instacart reported strong growth in its first quarter earnings, with total revenue reaching $820 million, up 8% year over year. Advertising and other revenue increased to $217 million, growing 9%, while gross transaction value (GTV) rose 11% to $8.3 billion. The total number of orders also surged to 72.8 million, up 9% from a year ago.

These partnerships and financial gains underscore Instacart’s commitment to expanding its market reach and diversifying its offerings to compete against other food delivery giants like DoorDash and Grubhub, which have similarly expanded into grocery and convenience sectors.

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