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# Your eCommerce Reorganization Isn’t a Strategy
- URL: https://www.dbbnwa.com/your-ecommerce-reorganization-isnt-a-strategy/
- Published: 2026-10-26T12:00:00.000Z
- Updated: 2026-10-26T12:00:00.000Z
- Description: Scott Benedict unpacks the 2026 Profitero benchmark study, showing why operational capability beats org chart integration and how Centers of Excellence can connect AI, shopper insights, and supply chain decisions for omnichannel growth.
- Author: Nathan Sellars
- Tags: Scott's Thoughts, Podcasts, Videos, Category Analysis, AI, Merchandising, #right-lockout

Re-drawing your org chart to integrate digital channels won't fix a broken retail strategy. Scott Benedict unpacks the 2026 Profitero benchmark study to show why true operational capability beats structural integration.  
  
Many brands confuse new reporting lines with actual progress. While 55% of surveyed companies now use an integrated model, only half function as true market leaders. Scott explains how shifting Centers of Excellence from direct execution to cross-functional enablement drives smarter commercial decisions. He outlines the transition from building technical functions to orchestrating an intelligent retail enterprise by connecting AI, agentic commerce, and shopper insights directly to supply chain actions.  
  
For retail executives facing stalled omnichannel growth, this provides a blueprint to align data ownership with ground-level execution. Subscribe and share this episode with a merchandising peer. How is your team bridging the gap between digital metrics and physical inventory decisions?