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# Warby Parker Partners with College Football Star Arch Manning for Three-Year Deal
- URL: https://www.dbbnwa.com/warby-parker-arch-manning-partnership-2025/
- Published: 2025-09-04T18:00:25.000Z
- Updated: 2025-09-04T18:00:27.000Z
- Description: Warby Parker has signed a three-year partnership with Texas Longhorns quarterback Arch Manning, blending marketing campaigns with community initiatives like the Pupils Project to spotlight both eyewear and social impact.
- Author: Staff Report
- Tags: Marketing, Community, Leadership

Eyewear retailer [Warby Parker has announced](https://finance.yahoo.com/news/warby-parker-teams-arch-manning-130000245.html?ref=dbbnwa.com) a significant three-year partnership with rising [college football](https://www.dbbnwa.com/articles/retailers-kick-off-college-football-season-with-tailgate-merchandising-blitz/) star Arch Manning. The Texas Longhorns quarterback, a lifelong glasses wearer and long-time Warby Parker customer, will be featured in upcoming marketing campaigns and local initiatives.

## A Natural Fit for Manning

[Arch Manning expressed his enthusiasm](https://lbbonline.com/news/Arch-Manning-Warby-Parker-Merman?ref=dbbnwa.com) for the collaboration, stating that teaming up with Warby Parker felt "like a very natural fit" given his lifelong reliance on glasses. He highlighted that he owns multiple pairs for different aspects of his life and is particularly drawn to Warby Parker's "Buy a Pair, Give a Pair" program.

## Expanding the Partnership

Over the next three years, the collaboration is set to [introduce new eyewear collections](https://www.businesswire.com/news/home/20250827456069/en/Warby-Parker-Teams-Up-with-Arch-Manning-for-Three-Year-Partnership?ref=dbbnwa.com). It will also involve local initiatives in Austin, Texas, including Warby Parker's school-based [Pupils Project vision program](https://www.warbyparker.com/pupils-project?ref=dbbnwa.com). This suggests a commitment to community engagement beyond just product promotion.

## Warby Parker's Vision for the Collaboration

Neil Blumenthal, Co-founder and Co-CEO of Warby Parker, praised Manning as an "exceptional athlete whose great vision extends beyond the field." He noted Manning's long-standing customer relationship and expressed excitement about their future endeavors together, anticipating significant accomplishments from the partnership.