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# Spirit Christmas Expands With 30 Stores, Immersive Experience, and Santa Visits
- URL: https://www.dbbnwa.com/spirit-christmas-expansion-2025/
- Published: 2025-09-28T20:00:06.000Z
- Updated: 2025-09-28T20:00:06.000Z
- Description: Spirit Halloween returns with its holiday concept - Spirit Christmas - expanding to 30 stores in 2025 and debuting new immersive features like Peppermint Village and Santa photo sessions.
- Author: Staff Report
- Tags: Community, Marketing, Merchandising

Spirit Halloween is set to bring back [its popular Christmas concept](https://www.clickondetroit.com/news/local/2025/09/26/spirit-halloween-flipping-the-switch-to-christmas-in-oakland-county-other-michigan-locations/?ref=dbbnwa.com) for a second year, expanding its reach with 30 stores across the Northeast and Great Lakes regions. Building on the success of its debut last year, Spirit Christmas aims to offer a festive and immersive holiday shopping experience.

### Expanded Footprint and Immersive Experiences

Following a successful launch with 10 stores in October 2024, Spirit Christmas is significantly increasing its presence. The expanded network of 30 stores will cater to a wider audience seeking holiday cheer. 

A major highlight this year is the introduction of ["Peppermint Village,"](https://chainstoreage.com/news-briefs/2025-09-25?article=spirit-christmas-returns-second-year-much-bigger-footprint&ref=dbbnwa.com) an all-new immersive experience designed to evoke happy nostalgia. This attraction will showcase festive decorations, holiday apparel and interactive displays, promising a [sensory-rich environment for shoppers](https://www.dbbnwa.com/articles/experience-is-the-new-anchor-for-physical-retail/).

### Meet Santa Claus

Adding to the festive atmosphere, Spirit Christmas is partnering with holiday [photography experts Cherry Hill Programs](https://www.prnewswire.com/news-releases/spirit-christmas-returns-with-30-stores-and-cherry-hill-programs-partnership-to-deliver-magical-santa-experiences-302566405.html?ref=dbbnwa.com) to host visits with Santa Claus. 

These events will offer interactive photo sessions, allowing children to share their holiday wishes directly with Kris Kringle. Santa’s visits are scheduled to begin on November 21st. Parents can secure a spot for their children by reserving through the [Spirit Christmas website](https://www.spirithalloween.com/content.jsp?pageName=spiritchristmas&ref=dbbnwa.com), which is powered by [WhereIsSanta.com](https://whereissanta.com/?ref=dbbnwa.com).