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# Sam’s Club MAP Rebrands as Retail Experience Network
- URL: https://www.dbbnwa.com/sams-club-retail-experience-network-rxn/
- Published: 2025-10-03T16:00:32.000Z
- Updated: 2025-10-03T16:00:34.000Z
- Description: Sam’s Club MAP is now a Retail Experience Network, redefining retail media with AI, experiential marketing, and personalized member engagement.
- Author: Staff Report
- Tags: AI, Marketing, Technology

### Creating Measurable Retail Experiences

Sam’s Club MAP has rebranded as a [**Retail Experience Network (RXN)**](https://omnitalk.blog/2025/10/02/sams-club-maps-vp-harvey-ma-on-transforming-retail-media-into-retail-experiences/?ref=dbbnwa.com), shifting focus from ad impressions to immersive, measurable member experiences. Harvey Ma, VP and GM of Retail Media, shared the new direction live from Groceryshop 2025.

### Key Changes and Innovations

- RXN now emphasizes [experiential marketing](https://www.dbbnwa.com/articles/experiential-retail-reinventing-department-stores-for-experience-era/) **–** from NASCAR tie-ins to in-club sampling.
- A new app platform powers personalized, dynamic retail media across channels.
- AI and [agentic technology](https://www.dbbnwa.com/articles/agentic-commerce-goes-mainstream-a-retail-transformation/) are streamlining campaign execution and personalization.
- Sam’s Club is leveraging Omni Impact, a tool that ties media engagement to individual member behavior.

### In-Club and Beyond

Ma highlighted how redesigned clubs (like in Tempe, AZ) repurpose space for hands-on product experiences like riding bikes or sampling goods. 

In Nashville, a [NASCAR partnership](https://www.nascar.com/news-media/2021/08/26/nascar-creates-new-partner-driven-technology-platform/?ref=dbbnwa.com) launched a new club with a race car, simulators, and concerts, offering race tickets to new members and tracking conversions through integrated measurement tools.

### Personalized Media Across Touchpoints

From Scan and Go to traditional checkout, Sam’s Club [tailors engagement formats](https://public.walmart.com/content/walmart-global-tech/en%5Fus/blog/post/skip-the-checkout-line-with-scan-and-go-at-sams-club.html?ref=dbbnwa.com) by generation and preference. Whether members want speed or personal interaction, the RXN model adapts.

### The Future: AI, Experience, and Attribution

Looking ahead, Ma sees three pillars shaping retail media: precise measurement, immersive experience, and AI-driven innovation. The goal is agent-to-agent transactions that simplify and personalize the shopping journey.