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# Retail Roundup
- URL: https://www.dbbnwa.com/retail-roundup/
- Published: 2025-04-28T13:10:47.000Z
- Updated: 2025-04-28T20:12:35.000Z
- Description: Week of April 22, 2025
- Author: Staff Report
- Tags: Community, Education, Technology

**Retail Roundup** is your one-stop shop (yes, we went there) for standout stories from across the retail industry. Each week, we scan the top publications for trends, insights, and innovations shaping how brands sell—online, in-store, and everywhere in between. Here’s what caught our eye this week:

**How Omnichannel Shoppers Split Their Preferences** Retail Brew reports shoppers are nearly evenly divided: 40% prefer in-store, 40% online, and 20% use both equally. Among in-store shoppers, the ability to personally select grocery and household items remains a strong driver.[ Read more](https://www.retailbrew.com/stories/2024/02/29/how-omnichannel-shoppers-divide-their-allegiances-between-e-commerce-and-brick-and-mortar-stores?ref=dbbnwa.com)

**Why Omnichannel Strategy Is No Longer Optional**Modern Retail outlines why retailers must meet customers wherever they are—across physical stores, e-commerce, and emerging platforms. Convenience is table stakes.[ Read more](https://www.modernretail.co/sponsored/what-is-omnichannel-and-why-do-we-need-it-in-retail/?ref=dbbnwa.com)

**Fulfillment Expectations Are Only Getting Higher**According to the National Retail Federation, 47% of online shoppers will abandon their carts if free shipping isn’t available. To compete, retailers are doubling down on logistics and last-mile capabilities.[Read more](https://nrf.com/research/fulfillment-and-delivery?ref=dbbnwa.com)

**Global Omnichannel: How Kraft Heinz Is Scaling Across Markets**The NRF highlights Kraft Heinz’s approach to deploying unified customer experiences in emerging global markets. The key: consistency and adaptability across retail channels.[Read more](https://nrf.com/blog/how-kraft-heinz-deploys-omnichannel-strategies-across-emerging-global-markets?ref=dbbnwa.com)

**AR and Gaming Are Retail’s Next Big Channels**Practical Ecommerce explores how gaming platforms and augmented reality are reshaping retail engagement. AR fitting rooms alone are projected to hit $3.17 billion in market value this year.[Read more](https://www.practicalecommerce.com/omnichannel-retail-will-accelerate-in-2024?ref=dbbnwa.com)

**From Doing Business in Bentonville: Gen Alpha’s Retail Power**In the latest episode of *The Digital Front Door*, Scott Benedict talks with Madison McBride of McMillanDoolittle about why retailers need to pay attention to Gen Alpha—kids born after 2010 who already influence household spending and expect immersive, tech-savvy brand experiences.[Listen now](https://www.dbbnwa.com/podcasts/ep-95-gen-alpha-retails-digital-native-future)