> ## Content Index
> Fetch the complete content index at: https://www.dbbnwa.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Email vs. SMS: Surprising Effectiveness Data for Retailers
- URL: https://www.dbbnwa.com/email-vs-sms-surprising-effectiveness-data-for-retailers/
- Published: 2025-05-26T13:02:19.000Z
- Updated: 2025-05-26T13:02:18.000Z
- Description: Data reveals a fascinating paradox
- Author: Nathan Sellars
- Tags: Scott's Thoughts, Podcasts, Marketing

What's really working in digital marketing for retailers today? 

In this episode, Scott Benedict dives into surprising findings from Listrack's annual cross-channel benchmarking report that challenges conventional wisdom about effective marketing tactics.