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# Ep. 20 Part 1 - Conduct Over Chaos: Engineering a Massive Safety Culture
- URL: https://www.dbbnwa.com/conduct-over-chaos-engineering-a-massive-safety-culture/
- Published: 2026-11-12T21:00:00.000Z
- Updated: 2026-11-12T21:00:00.000Z
- Description: Craig Harper, retired EVP of J.B. Hunt, shares how empathetic leadership, driver pay increases, and frontline support reduced driver turnover and strengthened safety culture. Explore lessons in workforce retention and supply chain operations.
- Author: Nathan Sellars
- Tags: Supply Chain Unlocked, Podcasts, Videos, Leadership, Supply Chain, #right-lockout

Treating operators like spreadsheet data will hemorrhage your frontline workforce. Craig Harper, retired EVP of J.B. Hunt, explains how prioritizing empathy overhauled one of the nation's largest logistics networks.  
  
Craig details leading 30,000 employees through complex cultural shifts. He breaks down why structural changes fail when executives refuse to step out of the boardroom to clear actual supply chain bottlenecks.  
  
We explore the financial impact of trading truck numbers for human faces, including a massive driver pay raise that slashed turnover and work comp claims. Enforcing basic operational conduct builds a safety culture that protects both margins and lives.  
  
For supply chain managers fighting chronic driver turnover, this discussion provides a blueprint for retaining talent through ground-level support. Subscribe and share this episode with a peer battling retention issues. What specific operational change are you making to bridge the gap between executive planning and frontline execution?

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