New Balance disclosed that it achieved record global annual sales of $9.2 billion in 2025, marking sustained growth for the Boston-based athletic and lifestyle brand. This performance continues a multi-year growth trend that has seen the company expand well beyond its historical sales levels.
The 2025 results reflect broad market strength, with double-digit gains in key regions. According to the company, North America grew by more than 20%, and Europe by over 30% year-over-year. Apparel and owned retail operations surpassed $1 billion individually, highlighting the success of New Balance’s diversified product strategy.
CEO Joe Preston noted that both footwear and apparel offerings “continued to deliver across lifestyle and performance,” and emphasized the company’s focus on harnessing global opportunities while maintaining its distinct brand identity.
Strategic Growth Momentum
New Balance’s sales surge in 2025 builds on a strong prior year; in 2024 the brand reported $7.8 billion in annual revenue, a roughly 20% increase over 2023. This achievement marked one of the company’s best years ever and underscored consistent consumer demand across core categories.
Industry observers have attributed New Balance’s gains to a combination of strategic distribution, strong wholesale relationships, and successful product expansions spanning lifestyle, performance, and collaborative releases that resonate with multiple customer segments.
While privately held and selective about public financial disclosures, New Balance has communicated ambitions to reach $10 billion in annual sales within the next few years, a goal that appears increasingly within reach given its latest performance trajectory.
Gordon Brothers Expands Footwear Portfolio With Chinese Laundry
In related industry supply chain news, Gordon Brothers — a global asset advisory and investment firm — announced the acquisition of Chinese Laundry and its associated brands, including Dirty Laundry, CL by Laundry, and 42 Gold.
Chinese Laundry, which originated in Los Angeles in 1971, has been part of the footwear and fashion landscape for decades. Gordon Brothers said it plans to leverage licensing, expanded marketing, and distribution strategies to broaden the reach of these brands.
The deal does not disclose financial terms, but Gordon Brothers highlighted the volume of inventory — roughly 1.5 million pairs of shoes — as an opportunity for retail partners to supplement their assortments with demand-driven products.
This acquisition builds on Gordon Brothers’ growing portfolio, which already includes rights to legacy and heritage fashion brands, reflecting the firm’s broader strategy to invest in and scale established intellectual property in retail and consumer products.
Retail and Supply Chain Implications
For New Balance, sustained double-digit growth has implications across the supply chain and retail distribution network. Continued expansion in both direct-to-consumer and wholesale channels necessitates robust logistics and inventory planning — particularly as the brand pushes deeper into global markets such as Europe and Asia.
For Gordon Brothers, the integration of Chinese Laundry and affiliated labels signals active investor interest in revitalizing established footwear brands. By emphasizing licensing and new distribution partners, Gordon Brothers is positioning these assets for broader retail penetration at a time when many legacy fashion footwear categories seek renewed relevance.
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