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# Alejandro Reyes on Building Success-Capable Organizations
- URL: https://www.dbbnwa.com/alejandro-reyes-on-building-success-capable-organizations/
- Published: 2025-09-02T16:00:59.000Z
- Updated: 2025-09-02T16:01:00.000Z
- Description: Alejandro Reyes offers a new model for leading enterprise transformation, emphasizing liberation, vitality, and expression to drive success at scale.
- Author: Staff Report
- Tags: Leadership, Education, Community

Veteran HR strategist Alejandro Reyes offers a new playbook for transformation in his upcoming book, "[Leading Organizational Transformation: Embracing Liberation, Vitality, and Expression to Build a Success-Capable Organization](https://link.springer.com/book/10.1007/978-3-031-89763-4?ref=dbbnwa.com)."

## Redefining Transformation Leadership

Reyes, who currently leads People and Transformation at [Cintana Education](https://cintana.com/?ref=dbbnwa.com) and advises [Semper Virens Private Equity](https://www.sempervirensvc.com/?ref=dbbnwa.com), draws on over 25 years of global HR leadership to distill a framework called "Leading Success." 

His approach moves beyond buzzwords to offer detailed guidance on implementing enterprise-wide change, grounded in lived experience at pivotal moments in companies like Dell, Motorola and Houghton Mifflin Harcourt. 

His new framework focuses on three pillars: Liberation, Vitality and Expression – each supported by actionable disciplines leaders can use to assess and guide transformation efforts. 

## From the Front Lines of Change

Reyes’ case studies are drawn directly from his roles leading large-scale transformations. These include the strategic pivot at Dell from direct-only to retail and enterprise sales, and the evolution of Houghton Mifflin Harcourt into a digital education leader. 

His firsthand experience spans both the strategic vision and the on-the-ground cultural retooling needed to drive lasting impact.

## Designed for the Purpose Era

Written as a practical guide for CEOs and business leaders, Reyes’ book encourages self-reflection as much as strategic action. The goal is not just to improve performance, but to foster organizations that are [resilient, inclusive and purpose-driven](https://www.dbbnwa.com/articles/why-supply-chain-diversification-is-now-essential/).