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# Explore AI’s Retail Impact at DBB Breakfast
- URL: https://www.dbbnwa.com/ai-in-omnichannel-retail-breakfast-2025/
- Published: 2025-11-25T14:31:03.000Z
- Updated: 2025-11-25T14:43:23.000Z
- Description: Join DBB’s complimentary Dec. 11 breakfast in Rogers to unpack how AI is reshaping omnichannel retail—and learn from expert speakers on strategy, content and operations.
- Author: Staff Report
- Tags: AI, Marketing, Technology

The retail ecosystem in Northwest Arkansas is primed for innovation. On Thursday, December 11, 2025, from 7:30 to 9 a.m., join the breakfast event hosted by Doing Business in Bentonville (DBB) at the Acosta office—4204 South Pinnacle Hills Pkwy #101, Rogers, Arkansas. 

[Designed for the vendor‑community](https://www.dbbnwa.com/articles/dbb-ai-retail-breakfast-event-walmart-vendors/) tied to Walmart and Sam’s Club, this gathering spotlights how artificial intelligence (AI) is reshaping the omnichannel retail terrain.

The goal: provide actionable insights into how retailers, suppliers and agencies can harness AI across shopper experiences, content optimization and operational workflows.

## Why This Matters

In an era where shopping occurs across physical, digital and hybrid channels, the need for coordinated omnichannel strategy has never been greater. AI is no longer a futuristic concept—it’s becoming a practical tool across merchandising, supply chain, marketing and customer engagement. 

[This breakfast event](https://sponsor.dbbnwa.com/dbb-breakfast-registration?ref=dbbnwa.com) is a strategic opportunity for suppliers, brands and agencies to sharpen their competitive edge, particularly in the retail ecosystem anchored by Walmart in Bentonville.

## Event Highlights

### Attendees will dive into three key topic areas:

- **Agentic Shopping**: Explore how autonomous shopper experiences are influencing buyer behavior and forcing new supplier strategies.
- **Generative Engine Optimization (GEO)**: Learn how to refine content, product data and presence on Walmart and Sam’s Club retail engines to win in search‑ and AI‑driven discovery.
- **Operational AI Tools**: Get a practical overview of prompt engineering, workflow‑chaining, tool‑selection and best practices to increase efficiency and accuracy.

## Featured Speakers

We are proud to bring together influential voices who are navigating the intersection of AI and retail:

- Bill Akins – An executive and educator specializing in enterprise transformation and human‑centered AI leadership.
- Chris Brantley – Lead for digital customer experience on L’Oréal’s Walmart business, with deep experience across e‑commerce and CPG platforms.
- Brandon Viveiros – Agency executive turned retail‑media innovator at AdFury.ai, focused on creative performance at scale.
- Jack Rudelic – Software engineer at Slalom with a focus on AI implementation, bringing hands‑on experience in deploying AI solutions within retail operations.

## Who Should Attend

### This event is ideal for:

- Suppliers and brands selling into Walmart or Sam’s Club looking to strengthen omnichannel performance
- Retail agency and tech‑service providers working on AI, content or operations in the retail space
- Retail operations, merchandising or e‑commerce executives who want to stay ahead of AI‑driven disruption

## Logistics & Registration

The event is free to attend, but space is limited.

**Register Now:** [sponsor.dbbnwa.com/dbb‑breakfast‑registration](https://sponsor.dbbnwa.com/dbb-breakfast-registration?ref=dbbnwa.com)

Breakfast will be served, networking begins at 7:30 a.m., and the program will wrap by 9 a.m.

## Closing Note

As the world’s largest omnichannel retailer, Walmart’s ecosystem presents unique opportunities—and complex challenges—for vendor partners. Hosting this event in Bentonville underscores the region’s role as a center of retail transformation. 

Don’t miss the chance to learn, connect and position your organisation for the next wave of AI‑driven omnichannel retail success.